If you have previously attempted to search for any online information through a search engine, you are probably well aware of how proficient SEO copywriting is distinctly separate from poor SEO copywriting. The World Wide Web is primarily composed of content, and when you use a search engine to go to a website, the first thing you notice is how proficient the page's content is or isn't. No one wants to waste their time by visiting a site that is misleading and cannot give you the information that you are looking for. Often, a website will contain details on your subject of interest, but it turns out to be written in poor quality with misleading facts. The last thing on your mind would be to disappoint or let down your web page's visitors when they go to it. And for this very reason, it's vital to optimize your website articles by weaving targeted keywords into premium quality content. This article will review the basics of good SEO copywriting and how you can use it to your best advantage. It is very important to remember that if your visitor has searched for something like solar garden lights that you give him just that.
SEO copywriting is a relatively simple process, although there are several crucial aspects you should bear in mind. To begin with, it's essential for you to insert keywords in your copy that are relevant to your niche market and will draw responses from search engines. So what are these keywords? Common keywords include the name of the website that the copy is for, together with names of products sold on the site, and any buzz words and catch phrases relevant to the site. Your website will place higher with the important search engines like Google if you make better use of the correct types of keywords in the best locations. Weaving these keywords into the copy in an appealing way for the reader is the challenge in writing good SEO copywriting. To be more precise, using a unpretentious list of keywords simply isn't going to cut it. Quite the opposite: You need to ensure that your copy is interesting and informative, attracts the attention of the reader, and doesn't bear any relation to spam. The bottom line is that it's truly difficult to spot good SEO copywriting, since it doesn't seem all that different from any other content on the web; but it truly does have more power. If you are promoting something like garden lights you need to make sure that keyword is near the top of the the web page that the visitor lands on.
It is important to know what the target for your site is, or what you want its focus to be. Knowing who your target audience is is vital, then, at the very inception of the process of writing your content. When you know your target market, it'll be easy to find the right keywords. It is just necessary to combine keywords, audience knowledge and understanding of your subject in order to write great SEO content. A website that, say, exists for the purpose of furnishing SEO services, needs keywords that will lead people who need the services to it. Text length on the page should also be given careful consideration. This includes your main web page as well as other sections of you web site. A good guideline to follow is to have from 300 to 500 words per page. This is what the search engines look for in order to determine keyword relevance. Don't be overly concerned with keyword density. That is no longer a factor these days. So if your keyword is something like solar lights, having a keyword density of less that one percent is ok as long as the text in your article is about solar lights. Google can now figure out what your article is about as long as your text is related to the keyword.
Some engines don't go very deep into your site, so make sure that your home pages and main category pages have a good amount of primary keywords well-placed within them. And avoid having any links in your images since search engines do not read them.
How to Write Optimized Copy for the Search Engines
"Key" Tips for Writing Successful SEO Copy
Tuesday, March 9, 2010
Sunday, March 7, 2010
Gain Relevant Links with 3 Simple Suggestions
If you want your website to succeed you need a high search engine rank, and the way to get that is through link building. This is due to the fact that search engines, like Google, view these links like votes. They rank a website according to how many and how good its links are. Simply put, each time you build a link, your ranking will go up a notch. In this article we will talk about three easy and effective methods to build quality links. Whether your website is about skin care or garden lights, building backlinks is very important.
Effective Link Building Through Your Blog
Rarely will you find another website which contains information on other websites within the same niche. If your website contains information about partner sites (such as directories) you could use this to help build links for your own website. You can include a digital badge on your site that provides a link to your partner's site, and they can place your badge on their site providing a link to yours. Don't ignore this idea in your quest for a higher ranking just because it sounds too simple, because it can earn you a high quality backlink using already existing resources. Partner sites are a fantastic way to get the quality link backs your website needs. And if you include a high-value RSS feed or a widget on your website, other sites in your niche will want to use them, and this can get additional backlinks for you. You want your site to be valuable to other websites so that they will be inclined to link back to you. Over time, this will earn you a solid amount of backlinks. If you have a site about solar garden lights for instance, get backlinks from other sites about home and gardening.
Keep Your Focus On Backlinks That Stay For The Long Run
It is true that building links can take a lot of time and effort, especially when done manually. While there are a number of ways to automate the whole process, spending time getting backlinks manually can prove to be a really good time investment. Utilizing article directories like EzineArticles.com, one of the industry's best, can result in extremely "high-volt" back links. To ensure that your time investment pays off if you use an article directory, make certain it is of the same caliber as EzineArticles.com. Do not waste your time putting efforts into gaining backlinks from places that will not give you any true results; instead, focus your efforts on getting articles published through quality sites like Ezinearticles.com and GoArticles.com, which are considered to be the best. This way you can derive a lot more benefits by putting in less effort. With a topic like solar lights there is plenty of relevant content all over the net.
Backlinking Through Forum Posts
As you begin your link building process, you need to determine what you want to get out of it. Are you wanting to garner a better age rank for your entire site? Or do you run a web 2.0 website and need a higher search engine page ranking? It is vital that you determine this when you first start to build links. While some webmasters prefer Dofollow backlinks, others are only look through Squidoo Lenses to find a way to rank their articles high with the search engines. Most web 2.0 are nofollow links but because of their reputations what you publish with them will rank more easily. If you want to accept whatever traffic is pushed your way by utilizing nofollow links, you'll expend less energy. But if you want to build link juice with Dofollow links, you need to work towards websites that can get you such links.
Effective Link Building Through Your Blog
Rarely will you find another website which contains information on other websites within the same niche. If your website contains information about partner sites (such as directories) you could use this to help build links for your own website. You can include a digital badge on your site that provides a link to your partner's site, and they can place your badge on their site providing a link to yours. Don't ignore this idea in your quest for a higher ranking just because it sounds too simple, because it can earn you a high quality backlink using already existing resources. Partner sites are a fantastic way to get the quality link backs your website needs. And if you include a high-value RSS feed or a widget on your website, other sites in your niche will want to use them, and this can get additional backlinks for you. You want your site to be valuable to other websites so that they will be inclined to link back to you. Over time, this will earn you a solid amount of backlinks. If you have a site about solar garden lights for instance, get backlinks from other sites about home and gardening.
Keep Your Focus On Backlinks That Stay For The Long Run
It is true that building links can take a lot of time and effort, especially when done manually. While there are a number of ways to automate the whole process, spending time getting backlinks manually can prove to be a really good time investment. Utilizing article directories like EzineArticles.com, one of the industry's best, can result in extremely "high-volt" back links. To ensure that your time investment pays off if you use an article directory, make certain it is of the same caliber as EzineArticles.com. Do not waste your time putting efforts into gaining backlinks from places that will not give you any true results; instead, focus your efforts on getting articles published through quality sites like Ezinearticles.com and GoArticles.com, which are considered to be the best. This way you can derive a lot more benefits by putting in less effort. With a topic like solar lights there is plenty of relevant content all over the net.
Backlinking Through Forum Posts
As you begin your link building process, you need to determine what you want to get out of it. Are you wanting to garner a better age rank for your entire site? Or do you run a web 2.0 website and need a higher search engine page ranking? It is vital that you determine this when you first start to build links. While some webmasters prefer Dofollow backlinks, others are only look through Squidoo Lenses to find a way to rank their articles high with the search engines. Most web 2.0 are nofollow links but because of their reputations what you publish with them will rank more easily. If you want to accept whatever traffic is pushed your way by utilizing nofollow links, you'll expend less energy. But if you want to build link juice with Dofollow links, you need to work towards websites that can get you such links.
Friday, March 5, 2010
Three Critical Affiliate Mistakes to Avoid
Affiliate marketing is known to be one of the easiest businesses around, and if you want to start a successful home business without the typical hassles and risks. It comes with perks that you usually do not find elsewhere when it comes to making money. The greatest perk is that your affiliate franchise can be up and running with little capital investment. Affiliate marketing is a great tool, it can be used to promote any niche including ones that promote solar garden lights among many others.
There are many affiliate marketers out there who do everything right but still don't make any sales. They set up their affiliate marketing website and were able to get plenty of traffic to the site, but are unable to make any kind of profit. Why is this? Did they do something wrong? Usually this means they are making some of the mistakes discussed below that should be avoided if they want to succeed. Even when promoting a in a niche like garden lights, you will want to have a good plan.
Trying To Sell
Do you put every ounce of your effort into creating a sales pitch for your affiliate product? If so, quit it. As strange as it may sound, as an affiliate, you're not supposed to sell. Here is an all-too-common scenario. Suppose a visitor to your site reads your sales pitch, clicks your affiliate link, and then is hit on the very next website with yet another sales pitch. Do you think he/she will want to buy something? Probably not. In order to avoid this very common mistake, you have to pre-sell the affiliate product on your site, not sell it. Remember, your job as an affiliate marketer is not to sell the product but to entice a visitor to click through to the real sales page. Your site should recommend things rather than try to sell them, you want to offer enough content to maintain the attention of each visitor, but not seem like an advertising page, more a source of information giving customers the right advice for the right products. Then they click the link and are taken to the sales page.
Know Your Market
Would a nomad who lives and wanders in a desert likely buy a woolen sweater? Yes, many of these products are safe and useful, but they go against the animal rights activist's believes. This illustrates the importance of not only knowing your product but also understanding the market you are targeting and what types of products will sell to that market. If your market is teenagers, you would be wasting your time trying to sell them homeowners insurance. However, selling them products such as fashion accessories will be easier and far more lucrative. Competition is always a factor you must consider even in a niche such as solar lights you may face competitors who are promoting other types of lighting.
Choosing Multiple Affiliate Programs
The basis of your affiliate marketing foundation is built upon your patience, perseverance and ability to focus. However, if you are trying to promote too many affiliate products and join too many affiliate programs, you tend to lose focus. By picking so many products to promote, you've make your own job too difficult, as you'll be unable to truly focus on any one product and give it the attention it deserves. By choosing this route, you're destroying the earning potential of the affiliate products that you are marketing, which will directly impact the amount of revenue that you make-you definitely won't be making as much as you think you will.
Three Mistakes That Can Ruin Your Affiliate Marketing Business
Things To Avoid When You Become An Affiliate
There are many affiliate marketers out there who do everything right but still don't make any sales. They set up their affiliate marketing website and were able to get plenty of traffic to the site, but are unable to make any kind of profit. Why is this? Did they do something wrong? Usually this means they are making some of the mistakes discussed below that should be avoided if they want to succeed. Even when promoting a in a niche like garden lights, you will want to have a good plan.
Trying To Sell
Do you put every ounce of your effort into creating a sales pitch for your affiliate product? If so, quit it. As strange as it may sound, as an affiliate, you're not supposed to sell. Here is an all-too-common scenario. Suppose a visitor to your site reads your sales pitch, clicks your affiliate link, and then is hit on the very next website with yet another sales pitch. Do you think he/she will want to buy something? Probably not. In order to avoid this very common mistake, you have to pre-sell the affiliate product on your site, not sell it. Remember, your job as an affiliate marketer is not to sell the product but to entice a visitor to click through to the real sales page. Your site should recommend things rather than try to sell them, you want to offer enough content to maintain the attention of each visitor, but not seem like an advertising page, more a source of information giving customers the right advice for the right products. Then they click the link and are taken to the sales page.
Know Your Market
Would a nomad who lives and wanders in a desert likely buy a woolen sweater? Yes, many of these products are safe and useful, but they go against the animal rights activist's believes. This illustrates the importance of not only knowing your product but also understanding the market you are targeting and what types of products will sell to that market. If your market is teenagers, you would be wasting your time trying to sell them homeowners insurance. However, selling them products such as fashion accessories will be easier and far more lucrative. Competition is always a factor you must consider even in a niche such as solar lights you may face competitors who are promoting other types of lighting.
Choosing Multiple Affiliate Programs
The basis of your affiliate marketing foundation is built upon your patience, perseverance and ability to focus. However, if you are trying to promote too many affiliate products and join too many affiliate programs, you tend to lose focus. By picking so many products to promote, you've make your own job too difficult, as you'll be unable to truly focus on any one product and give it the attention it deserves. By choosing this route, you're destroying the earning potential of the affiliate products that you are marketing, which will directly impact the amount of revenue that you make-you definitely won't be making as much as you think you will.
Three Mistakes That Can Ruin Your Affiliate Marketing Business
Things To Avoid When You Become An Affiliate
Subscribe to:
Posts (Atom)